Marketing Manager

A marketing manager identifies market opportunities and advises on the development, coordination, and implementation of plans for pricing and promoting an organisation’s goods and services.

Core Tasks:

• Planning, developing, and organising advertising policies and campaigns to support sales objectives.
• Advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness, and effectively promoting the attributes of goods and services.
• Coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints.
• Interpreting and predicting current and future consumer trends.
• Researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information.
• Supporting business growth and development through the preparation and execution of marketing objectives, policies, and programs.
• Commissioning and undertaking market research to identify market opportunities for new and existing goods and services. Analysing data regarding consumer patterns and preferences.
• Advising on all elements of marketing such as product mix, pricing, advertising, and sales promotion, selling, and distribution channels.

Study Pathways

• BSB60520 – Advanced Diploma of Marketing and Communication
• BSB40820 – Certificate VI in Marketing and Communication

Soft Skills

• Time management
• Communication
• Networking
• Creative thinking
• Flexibility