Marketing Officer
Identifies market opportunities and advises on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services.
Tasks
- planning, developing and organising advertising policies and campaigns to support sales objectives
- advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
- coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
- analysing data regarding consumer patterns and preferences
- interpreting and predicting current and future consumer trends
- researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
- supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
- commissioning and undertaking market research to identify market opportunities for new and existing goods and services
- advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
QUALIFICATIONS
A Bachelor Degree or higher, or at least 5 years of experience, is usually needed to work in this job. Over half of workers have a university degree. A high level of creativity may also be important.
Tertiary Education Providers
NSW
University of Technology Sydney
Avondale College of Higher Education
Victoria
Australian Catholic University
Swinburne University of Technology
South Australia
The University of South Australia
Tabor College of Higher Education
Western Australia
The University of Western Australia
Tasmania
Queensland
The University of Southern Queensland
The University of the Sunshine Coast
Queensland University of Technology
Australian Capital Territory
Australian National University
Northern Territory
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